Regional League of Legends competition Prime League has secured a partnership with supermarket chain ALDI which will serve as the league’s official supplier. The partnership also marks the launch of ALDI Gaming which will serve as the company’s branding dedicated to promotion within and for the German esports market.
In January, ALDI France signed a three-year partnership agreement with French esports organization Team Vitality.
The Prime League is an official European Regional League for League of Legends which serves Germany, Austria, and Switzerland. Last year the league signed a deal with Deutsche Kreditbank AG, and has previously secured deals with brands like Tchibo and Deutsche Telekom.
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