Swedish Counter-Strike: Global Offensive team GODSENT announced that it has entered into a multi-year sponsorship agreement with the online esports betting and casino games site Betsafe. This deal makes Betsafe the headlining sponsor for GODSENT CS:GO.
Financial terms of this deal were not disclosed.
This deal is Betsafe’s first as a sponsor within the esports space, but the company has made sponsorship deals within traditional sports and the UFC including Manchester City, Connor McGregor, the car rally Gumball 3000, and the recently ended partnership with the F1 racing team Alfa Romeo.
Betsafe is looking to create brand exposure for GODSENT and the esports space as a whole while giving the organization financial support, according to its announcement about the deal. Betsafe and GODSENT will also collaborate on various social media activations and content creation.
The partnership agreement was facilitated through a partnership between GRID Esports and GODSENT.