eSports

BMW Motorsports Expands Sim Racing Activities in 2021

BMW Motorsports announced that it will expand its sim racing activities in 2021. The motorsports division of German luxury carmaker BMW entered into partnerships with four esports organizations, created a variety of esports competition formats, launched a sim racing academy, and planned a roadshow through Austria. Additionally, BMW Motorsports collaborated with sim racing software developer iRacing, sim racing equipment manufacturer Fanatec, and furniture manufacturer Sedus to create sim racing products.

BMW Motorsports Cooperates With G2 Esports, Team Redline, Williams Esports, and BS+COMPETITION

BMW Motorsports partnered with four esports and sim racing organizations to represent its brand at many top-class sim racing events on the biggest platforms in 2021. BMW’s sim racing partners for 2021 are G2 Esports, a multi-discipline esports organization that signed a sponsorship deal for all of its teams with BMW earlier this year; sim racing organization Team Redline, which was founded more than  18 years ago; Williams Esports, the sim racing organization of Formula One team Williams Racing; and BS+COMPETITION, which was founded in 2019 by German communications agency Bürosüd plus. 

BMW Sim Racing Tournaments

BMW announced it will  continue and expand its BMW SIM Cup formats in 2021, which will take place across three platforms: iRacing, rFactor 2, and Assetto Corsa Competizione. The racing simulator iRacing will continue to host the BMW SIM GT Cup in which sim racers compete in the BMW M8 GTE. Also returning is the BMW SIM M2 CS Racing Cup, which will be part of the support program for the GT Pro Series on rFactor 2. New to the program is the BMW SIM Time Attack by Assetto Corsa Competizione, which will feature monthly competitions raced in the BMW M4 GT4. All participants of the BMW SIM Cup formats compete to qualify for the BMW SIM Live event, which will once again provide the stage for the grand finales of all the BMW SIM Cups in 2021.

BMW Motorsport SIM Academy

BMW Motorsports is currently in the process of setting up its BMW Motorsports SIM Academy, which will be dedicated to providing “ambitious and inexperienced sim racers” with resources to take their racing to the next level. The range of training opportunities will include coaching from professional sim racers in the BMW Motorsport SIM Racing partner teams and the mental training courses that BMW works drivers attend on a regular basis.

BMW SIM World Tour

Depending on the pandemic situation, the BMW SIM World Tour will kick off in April 2021 with a pilot project roadshow through Austria. In a total of 40 planned event days throughout the country, BMW will offer customers and interested parties the opportunity to enjoy an immersive motorsport experience in mobile racing simulators, racing the BMW M2 CS Racing, the company’s entry-level model in the BMW M Customer Racing portfolio. 

Road & iRacing – Car Development Synergies

As with the BMW M8 GTE and BMW M4 GT4 before it, BMW Motorsport has worked very closely with iRacing over the past few months, in order to integrate the new BMW M4 GT3, which will be available to real motor racing customers in 2021, into the simulation. In an innovative development project, the car is being used as a test vehicle on iRacing so that sim racers can help drive the development forward until the final version is available. To build the car for iRacing, BMW Motorsport’s engineers provided the simulation developers with more than 70GB of photos, CAD, and driving dynamic data packages, which is also used to operate the BMW Motorsport simulator, which their work drivers use to train and prepare.

Hybrid Steering Wheel

In collaboration with German sim racing equipment manufacturer Fanatec, BMW Motorsport developed a steering wheel for the new BMW M4 GT3 that can be used in both a race car and a race simulator. The carbon steering wheel featuring illuminated buttons and magnetic, dual-action shift paddles, which will be available from Fanatec in the first half of 2021, needs no modifications to be used in a real race car.

Racing Simulator-Turned Furniture

Together with BMW Designworks and furniture manufacturer Sedus, BMW Motorsports created a concept study named “Fusion SL,” a racing simulator that can be turned into a piece of lounge furniture to save space and integrate aesthetically into a modern living environment.


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