Garena revealed Monday its plans for the 2021 season of the Brazilian Free Fire League (LBFF). Divided into three splits throughout the year, the league will start on Jan. 23, having its broadcast made from Garena studios in São Paulo and teams playing remotely due to COVID-19 protocols.
LBFF will be streamed on YouTube, Garena’s platform BOOYAH!, (and for the first time) on broadcast TV through Loading channel. Live broadcast in English will also be available on Free Fire global channel on YouTube. Broadcasts will feature the British caster Jon Cotterill, best known for its coverage of the Brazilian and Argentinian soccer leagues as a commentator for the telecommunications giant Globo and the Brazilian Soccer Confederation (CBF).
The total prize pool for the three splits is $2.4M BRL (roughly $450K USD), being $745K BRL (roughly $142K USD), one of the biggest in the Brazilian esports scene, only for the first of the three divisions of the league. The second and the third splits of the 2021 season are planned respectively for the second and third quarters of the year.
Free Fire is currently one of the main competitive games in Brazil and is growing a fanbase and a scene in the country that can only be compared to Riot Games’ Brazilian League of Legends Championship (CBLOL), due to investments in the structure and streaming of its events. Numbers from Esports Charts confirmed by Garena show that the Free Fire Continental Series held last year, for which the best teams in LBFF qualify, reached 2.5M simultaneous spectators.
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