Botafogo de Futebol e Regatas, one of the biggest sports clubs in Brazil, known especially for its soccer team, has entered the esports world through a partnership with the business development company Bird Cia. Named Botafogo eSports, the project will start with a roster for Konami’s Pro Evolution Soccer (PES), composed of 11 players who will take part in this year’s official 11v11 tournament of the game in Brazil.
Bird Cia will be responsible for the team’s investments and operations. Although the company is not only focused on esports, it recently acquired the agency Geek +, bringing its expertise on the gaming and esports world.
Regarding the choice of starting the project through PES, the CEO of Bird Cia Vanessa Oliveira told The Esports Observer that “we opted to start with PES due to the current strengthening of the Brazilian scenario with the entry of several major football clubs in the modality and the support of Konami, the developer of the game. We evaluated [EA SPORTS] FIFA with the same affection and it is in our plans, but at this moment it made more sense to continue with PES, it is important to understand that bringing a team of this size involves inserting it into esports, respecting his tradition and, even keeping an eye on other modalities, electronic football was the first option to give this initial step.”
Other clubs investing in the PES scene include traditional Botafogo rivals, such as Clube de Regatas Flamengo and Club de Regatas Vasco da Gama. Oliveira also reveals that there are ongoing projects for Botafogo eSports to enter different esports scenes.
The team is starting out without any sponsors. As Oliveira told TEO, Bird Cia preferred “to structure the project before bringing the brands,” but she also reveals that Botafogo eSports is “already negotiating with a major mobile phone player and an e-commerce payment methods brand.”
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