The long-time partnership between the ESL and the Brazilan esports development company Bad Boy Leeroy (BBL) has taken a new step. ESL announced Wednesday that BBL will continue promoting the Brazil Premier League, but going forward will also be involved in the local delivery of projects originated in the company’s German headquarters and North American subsidiary.
Since its set up in 2018, BBL has had a very close relationship with ESL, as its founder, Leo De Biase, has served as ESL Brazil managing director since 2016.
ESL also said that the local sales for international events will be managed by the Brazilian company.
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