eSports

Free Fire Organization Fluxo Signs Razer and TNT Energy Drink as Sponsors

Brazilian esports organization Fluxo, founded by the Free Fire superstars Bruno “Nobru” Goes and Lúcio “Cerol” Lima, announced its first sponsors for the 2021 season: the gaming peripherals manufacturer Razer and TNT Energy Drink. Razer will promote its virtual currency Razer Gold on the shoulders of Fluxo’s jerseys, and TNT brand will be displayed on both sleeves. Both companies will also count on online marketing activations with the esports team.

Financial details were not disclosed. TNT also secured Goes and Lima as official brand ambassadors.

Although it is a recently-founded organization, Fluxo already counts with a solid fanbase, thanks to the popularity of Goes and Lima, and also fields team in the first division of the Brazilian Free Fire League (LBFF) after buying a spot from Santos e-Sports. The marketing and esports promotion agency 3C Gaming is in charge of team management.

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