eSports

K/DA single ‘The Baddest’ gets over 4 million views on YouTube

The League of Legends Korean-Pop group K/DA made their official comeback Thursday afternoon with their pre-release single “The Baddest.” Over the past week, the group’s Twitter account took off as they gained over 160 thousand followers while promoting their new single. Currently, “The Baddest” has reached over four million views on YouTube a few hours after its release.

The lyrics to “The Baddest” have that familiar attitude shared with K/DA’s previous single, POP/STARS. The virtual music supergroup composed of LoL champions Ahri, Evelynn, Akali, and Kai’Sa rose to the top again since their debut in 2018. Additionally, Riot Games has replaced previous K/DA members Madison Beer and Jaira Burns with Bea Miller and Wolftyla. Although fans didn’t expect this change, many of them have been receptive to the new music.

New outfits and behind the scenes

In addition to creating new music, the champions are also sporting new looks. With all-black clothing and new hair, these outfits may not be the only looks they have up their sleeves. In a recent leak, the girls are seen wearing platinum-colored clothing with holographic colors. Overall, their looks are similar to that of their POP/STARS era, where the girls wore iconic outfits that eventually turned into cosplays and official merchandise.

On the promotional side of the pre-release, (G)I-dle retweeted and shared teasers up until the single went live. They also posted a “behind the scenes” video that explained the process of recording. The biggest takeaway is that half of the production team communicated with both (G)I-dle members Jeon So-yeon and Cho Mi-yeon via video call. In the video, they admit that English pronunciation was the greatest difficulty, as well as trying to capture the personality of the characters they portray. Overall, they shared their excitement over K/DA’s comeback.

Anyone interested in listening to “The Baddest” can download the single via Apple Music, Spotify, Amazon Music, and Deezer. Additionally, they can view the lyric video on YouTube.


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