OverActive Media‘s Spanish esports brand MAD Lions has announced a partnership with hamburger chain GOIKO.
As a result of the deal, the two parties will collaborate on a range of content for the brand’s social media channels during the 2021 League of Legends World Championship.
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The partnerships marks GOIKO’s entrance into the esports industry and will see the chain sponsoring the brand’s LEC and Superliga rosters, alongside its content creation team.
Pedro Belaunzaran, Director of Global Partnerships (EU) at OverActive Media, spoke on the deal in a release: “Partnering with GOIKO is an indication of the progress we’ve made as a club. We’re thrilled to have a well-known Spanish brand as our first partner in the QSR category and to be able to introduce GOIKO to the esports and entertainment industry. GOIKO has a fresh, fun brand very much aligned with our approach at MAD Lions.”
GOIKO becomes the tenth partner of MAD Lions, joining the likes of automotive marque SEAT, gaming peripheral manufacturer Razer, and clothing manufacturer Kappa on its roster.
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