PUBG Mobile Esports has announced a new partnership with OPPO that will make the
smartphones the official smartphone line of PUBG Mobile Esports for the Middle East and Africa throughout 2021. The brand will have a presence at esports events throughout the year and will also support PUBG Mobile’s regional talent development initiatives.
According to YouGov, the Middle East is among the fastest-growing markets for mobile gaming, and its gaming and esports industries are “likely to witness a boom in the future.” Like many emerging esports markets, MENA is a region where the majority of active gamers play on a mobile device. In Egypt, 14% of gamers play on a console, while 58% use a smartphone or tablet.
OPPO has been an active supporter of the PUBG Mobile esports space for some time, and has also sponsored the China-only version Peacekeeper Elite. Last year OPPO also partnered with TJ Sports to become a sponsor of the LPL and with Riot Games as a sponsor of the League of Legends World Championship.
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