ReKTGlobal, parent company of Rogue and the London Royal Ravens, has acquired Fearless Media, the New York-based data-driven media marketing agency specializing in entertainment, gaming, consumer electronics, and technology verticals.
Financial terms of the acquisition were not disclosed.
Founded in 2009, Fearless Media has worked on integrated advertising campaigns in the past with gaming and esports brands such as Psyonix, Valve, Turtle Beach, Bethesda, and Epic Games.
The Fearless Media acquisition is the latest move in a series of partnerships and deals for esports conglomerate; Earlier this year ReKTGlobal partnered with TalentX Entertainment to launch a new joint venture called TalentX Gaming. Last year ReKTGlobal acquired New Jersey-based Greenlit Content, a multimedia entertainment company behind website verticals such as TwinGalaxies.com, Shacknews.com, GameDaily.Biz, and PrimaGames.com. Greenlit Content also collaborates on branded gaming content, events, and activations with companies both endemic and non-endemic to esports and has a reach of 100M in terms of gamers reached monthly through the various verticals.
Source: Read Full Article