eSports

The Chiefs Esports Club welcomes Ben Dixon to its Board of Directors

Australian esports organisation The Chiefs Esports Club has welcomed Ben Dixon, Co-founder and CEO of the influencer platform Vello, as the newest addition to its Board of Directors. 

According to the release, the organisation’s Board of Directors was assembled by The Chiefs’ parent company ICON Esports to put together ‘a strong leadership with extensive experience in a range of business fields including fintech, investment banking, social media, influencer marketing and traditional sports’.

RELATED: The Chiefs Esports Club receives $2.15m SQID investment

“I’m proud to accept the appointment to the board of ICON,” said Ben Dixon, CEO of Vello. “Ever since the team filled me in on the world of gaming and esports I’ve become fascinated with the opportunities available in the space. With my experience as a player, coach, business practices and dealing with media — I am confident I can help drive all areas of the business to achieve the deep ambition the ICON team has in mind.”

In the role of Vello’s CEO, Dixon claims to focus on taking actions to enhance the company’s acceleration to market. He is a former Australian Football League player and previously worked as an analyst, boundary commentator and media host at Fox Sports.

Nick Bobir, CEO of ICON added: “We’re very excited to bring Ben on board. He brings so much experience to the table and a ton of energy that can help lead us through our upcoming e-commerce business, as well as his first-hand knowledge of influencer marketing and traditional media. It’s great to share the passion with someone just as excited as we are for the future. We look forward to continuing to grow as a company this year.”


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ICON Esports has recently received a $2.15m AUD (~£1.2m) investment from Australian payment processor SQID Technologies Limited to further expand the organisation’s commercial and business activities across its network in 2021, which includes The Chiefs Esports Club.

Esports Insider says: Ben Dixon’s marketing and media knowledge is certainly a valuable addition to ICON’s experienced leadership, as the company looks to growth and expansion in 2021.

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