X-Chair Launches Gaming Chair Company Mavix, Lines Up ‘Talent Ambassadors’ to Promote New Chair Lines

Ergonomic office chair manufacturer X-Chair announced the launch of a new company that focuses on bringing a similar design philosophy to gaming chairs called Mavix.  

The company launches today with three models — M5, M7, and M9 — promising an “office-style aesthetics that fit effortlessly into any environment” and ergonomic features aimed at gamers starting at a retail price of around $555 USD.

In addition to the launch of the new company and chair lines, Mavix has already signed several streamers and professional esports athletes as “talent ambassadors” to promote its products including 100 Thieves content creator Rachell “Valkyrae” Hofstetter, NRG Esports Co-Owner and CEO Hector “H3CZ” Rodriguez, Chicago Huntsmen player Seth “Scump” Abner, FaZe Clan content creator Kris “FaZe Swagg” Lamberson, and NBA New Orleans Pelicans small forward and gamer Josh Hart. 

Mavix has also partnered with venture studio and marketing agency Zoned Gaming to facilitate “brand development” and “support Mavix’ efforts around partnerships, creative, and marketing strategy.”