Game & Watch is BACK: Revamped Nintendo icon out today, best prices and where to buy

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Game & Watch is back, with Nintendo reviving their much loved and influential line of handheld gaming devices for modern gamers. Long before Nintendo ruled the portable gaming space with the Nintendo Switch and even with the trailblazing Game Boy, there was Game & Watch. These LCD devices were produced between 1980 and 1991 and – as the name suggests – had a game and watch bundled together on one handy device.

Each Game & Watch was designed around one specific game, such as Donkey Kong, Zelda or Super Mario Bros.

There were tonnes of different kinds of of Game & Watches produced, and besides being influential on handheld gaming for decades to come the Game & Watch line also introduced the modern-day D-Pad that we’ve all come to know and love.

Developed by the late great Gunpei Yokoi (legendary designer of the Game Boy, Virtual Boy and cult classic Wonderswan), the impact of Game & Watch on the shape of gaming cannot be underestimated.

In total the Game & Watch series went on to sell a combined total of 43.4million units, and helped shape priceless gaming memories for an entire generation.

And if you missed out first time around – or are looking for some sweet, sweet nostalgia – then Nintendo has just the ticket for you.

As part of their 35th anniversary celebrations for Mario, Ninty has today (Friday November 13) released a brand new Game & Watch – updated for the modern age.

The Game & Watch: Super Mario Bros edition features a classic design seen on many of the original Game & Watch devices, but this time around boasts a modern colour LCD display.

It also features a rechargeable battery that can be topped up with a USB C cable, and has three games bundled with it – Super Mario Bros, Super Mario Bros: The Lost Levels and the Mario version of Ball.

Not only that but the new Game & Watch also features a digital clock which has 35 little touches for players to discover.

The Game & Watch: Super Mario Bros handheld is out today, and the best price you can get it for is from the official Nintendo UK store.

The Ninty shop has the Game & Watch priced at £44.99, with free delivery included on orders over £20. Click here if you want to pick one up.

You can also order the new Game & Watch from other retailers such as Smyths Toys, who have the handheld price at £49.99. Click right here to head to their website.

Here are some more details on the new Game & Watch, taken from the official Nintendo website…


The original Game & Watch system was released in Japan in 1980 and was the very first handheld gaming console created by Nintendo.

Now you can get your hands on a piece of history with a brand new entry in the series – a special golden Game & Watch that includes the original Super Mario Bros., a digital clock and more!


Jump over bottomless pits, stomp Goombas and enter Warp Pipes just as you remember – but with even tighter controls thanks to the system’s +Control Pad. Go it alone or pass to a friend for some two-player competition!


As time passes, the included digital clock may play 35 different animations – including some guest appearances from Mario’s friends and foes! Keep your eyes on the clock when saving Princess Peach isn’t on the current agenda.

Box includes: Game & Watch: Super Mario Bros System, USB-C Cable.

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