Zynga’s popular match-3 puzzler – Harry Potter: Puzzles & Spells – is now available on the Apple App Store and Google Play in South Korea. Its launch follows last year’s announcement that mobile game spending in the region is surging, grossing nearly $1.1 billion during Q1 2020.
Puzzles & Spells was one of the better mobile games to launch last year, garnering positive reviews from both critics and consumers. It even managed to bring home a Google Play 2020 Award for Best Casual Game and an Apple App Store Editors’ Choice Award. Now, the wizarding world is finally available in South Korea – and it couldn’t have come at a better time.
Mobile gaming in South Korea has taken off over the past year, with first-time mobile game installs hitting 180 million across both iOS and Android. That equates to nearly 24% more than the previous quarter and marks the largest growth in the industry since 2014.
“Harry Potter: Puzzles & Spells has earned awards and recognition for its compelling gameplay and authentic portrayal of the beloved characters, locations, and magic of the series,” said Bernard Kim, President of Publishing at Zynga. “But it also brings a spirit of competition to the Wizarding World, as players join in-game Clubs with other fans to rise through the ranks of global leaderboards. As some of the most avid and competitive gamers in the world, we’re excited to welcome players in South Korea to enjoy the magic, community, and Club competition of Harry Potter: Puzzles & Spells.”
Coinciding with the launch is the arrival of new avatar customization options inspired by recording artist Zayn Malik. These include new eyebrow, hair, eye, earring, and beard choices for all players. Malik collaborated with the team to create their own avatar late last year, and the new options are now available to all Puzzles & Spells players.
“I really enjoyed working with the Zynga team coming up with new elements to the avatar creator,” said Zayn Malik. He continued, saying he hopes the new choices will give players “the opportunity to feel more connected to the game and make their character look more like themselves.”
Harry Potter: Puzzles & Spells is available for free on both iOS and Android.
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Jon Bitner is an Associate Editor for TheGamer. His passion for gaming started with his first console (Sega Genesis) and he hasn’t stopped playing since. His favorite titles include The Legend of Zelda: Ocarina of Time, Team Fortress 2, Rainbow Six Siege, Pokémon Sword & Shield, Old School Runescape, Skyrim, and Breath of the Wild. He can usually be found playing the latest RPG, FPS, or some obscure mobile game. Before working as Associate News Editor, Jon earned a Biology degree and worked in the Biotechnology sector — experiences that taught him how to put words together and make sentences. When not playing or writing about the gaming industry, he enjoys sleeping, eating, and staring at birds.
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