The reveal of a sequel to Zelda: Breath Of The Wild was the most talked about topic during E3 2019, followed by Keanu and Final Fantasy VII.
E3 2019 was always going to be an unusual year, with Sony, Activision, and EA all refusing to attend in the normal fashion, but while that seemed to leave the door open for Microsoft to make the biggest splash that’s not actually what happened.
According to data from Twitter, provided to The Hollywood Reporter, the most popular conversation piece was Nintendo’s livestream event on Tuesday, 11 June, which saw the first detailed looks at games such as Animal Crossing: New Horizons and Luigi’s Mansion 3 and ended with the announcement of a Zelda: Breath Of The Wild sequel.
The second most popular event was Keanu Reeve’s surprise appearance during the Cyberpunk 2077 portion of Microsoft’s pre-E3 press conference on Sunday, 9 June. This appeared to overshadow the Project Scarlett and Project xCloud announcements, which weren’t listed by Twitter as major topics.
In third place was Final Fantasy VII Remake and in fourth Marvel’s Avengers, both of which were Square Enix titles and clearly justify the decision by the publisher to run their own press conference on the Monday.
The most tweeted about game was not Zelda or Cyberpunk, which had to settle for third and second place respectively, but instead Final Fantasy VII Remake.
Animal Crossing: New Horizons was the fourth most tweeted about game, followed by Marvel’s Avengers.
The games that drove the most conversation (much of which would presumably have occurred regardless of E3) were Pokémon, Fortnite, Splatoon 2, Super Smash Bros. Ultimate, and Apex Legends.
According to Twitter, Nintendo earned the most tweets of any publisher this year, followed by Xbox, Sony (despite not even being at E3), Square Enix, and Bethesda.
The importance of publishers running their own pre-E3 events was underlined by the fact that every company that did so hit number one in Twitter’s trending topics, even EA with their string of loosely connected livestreams.
Whether any of this will have any effect on companies’ plans for next year is unclear, but certainly publisher-specific press conferences look like they will continue to be a thing and it’s more than likely you’ll see even more of them in 2020.
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