Snap is launching Bitmoji Paint, a new game inside of Snapchat where hundreds of players can come together simultaneously to contribute to one massive collage.
Built by Snap Games Studio, Bitmoji Paint introduces a new genre of game inside of Snapchat. Snapchat users have taken to games that are embedded within the messaging system, and in June the company announced that it had more than 100 million players playing its games since launching them in April 2019. Now they can enjoy a new multiplayer experience with Bitmoji Paint.
Players can create avatars, dubbed Bitmojis, and use them in the Bitmoji Paint game. Players enter the game through Snapchat’s chat function (behind the rocket icon), or search. They can see a planet with multiple islands floating in space. Each island is a server that players can join along with hundreds of other real players. When players select an island to join, they are then placed on a live, editable canvas.
Players are able to paint, explore, and hang out by switching between three modes: move, paint, and map. You can meet other Snapchat users, but you can only communicate with them through a menu of emotes to each other. Snapchat users cannot view other players Snap IDs.
Above: Bitmoji Paint is a multiplayer game on Snap.
Snap is also introducing Snap Tokens to customize the Bitmoji Paint experience for Android users. Snap Tokens is a digital good that can be purchased and stored in a virtual wallet tied to a Snapchat account.
The Token Shop, accessible through a Snapchat user’s profile page or Bitmoji Paint, is the primary location where Snapchatters will be able to purchase Snap Tokens. Within Bitmoji Paint, Snap Tokens can be used toward roller skates, a hoverboard, an ink painter, and a paint roller.
Twitch streamers Julien Solomita, Jeff Cyrus, Chris Melberger, and Julia Kelley will be streaming their Bitmoji Paint experience on December 14 from 5 p.m. to 6 p.m. Pacific time. Overall, Snap has more than 249 million daily active users, and 75% of the 13-year-old to 34-year-old U.S. population uses Snapchat.
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